by Alex Zagoumenov
I want to help you distinguish between SEO coach, SEO mentor and SEO consultant. I thought that these were used interchangeably until I started looking into it in more detail. In this post I will show you the difference an offer advice on how to approach choosing an...
by Alex Zagoumenov
In this guide, you will gain a deeper understanding of local citations, including what they are and why they are crucial for your business. Additionally, I will provide you with various options for building and managing your local citations. If you prefer to take a...
by Alex Zagoumenov
This quick video guide will help you set up domain forwarding in GoDaddy. You bought a domain name, but you don’t yet have a website. No problem. You can start using your domain name already and send your customers to an existing web profile like Facebook page....
by Alex Zagoumenov
A marketing funnel is not the same as a customer journey and it deserves its own article. Please note: This is an introductory article, I will go into using marketing funnels in search engine marketing in future articles. In general, marketing funnels focus on the...
by Alex Zagoumenov
Website hosting, along with domain name, is one of the first things you need setup to improve you search engine visibility. In this article you will learn what website hosting is, why it’s important, options you have and considerations to keep in mind when...
by Alex Zagoumenov
Getting a domain name for your website is the first step to building your website and ultimately attracting customers from search engines. Let’s first define a domain name. Definition A domain name is an easy-to-remember address for your business’s home...
by Alex Zagoumenov
Google just announced that websites built within Google Business Profiles (GBP) or GBP websites will be redirected to your GBP listing page. The creation of websites with Google Business Profile is no longer supported. Existing websites made with Google Business...
by Alex Zagoumenov
Attracting customers from search engines requires a web property that Google can rank. That property can be a website, social profile or directory listing. But how do you prioritize the setup of those properties to get customers from search engines faster? In this...
by Alex Zagoumenov
If you want to drive customers from search engines, you must understand what your customers are going through, their customer journey. Note that this article is the concept introduction. I’m going to dive deeper into using customer journeys in search engine...
by Alex Zagoumenov
Many business owners start their search engine marketing journey on the wrong foot. Starting with the right fundamentals ensures a faster journey to results – getting your target customer from search engines. Today, I’d like to talk about marketing...
by Alex Zagoumenov
As a business owner you want to ensure search visibility and long term traffic you don’t have to pay for each time someone clicks on your listing. Search Engine Optimization (SEO, aka organic search) is a strategic tool to do just that. Organic search is the...
by Alex Zagoumenov
Do you own a local business and want to get more customers from Google? If so, this article will help you understand your first steps to start attracting customers that are searching for local businesses like yours. Today, you will learn what local search is, what...
by Alex Zagoumenov
Paid search is one of the search engine marketing opportunity areas. Search advertising programs like Google Ads will help you get in front of your target customer the quickest but at a cost. In this guide you will learn to place your business front and center in...
by Alex Zagoumenov
Learn about SEM, its place in digital marketing and its elements. Let’s first place search engine marketing (SEM) in a broader field of digital marketing. Diagram showing search engine marketing in a digital marketing mix. What is SEM? SEM is a digital marketing...
