Category: Guides
Why should you trust me on SEO and digital marketing?
I’ve built and optimized clients’ websites since 2002 and written about it since 2011. Over the years I…
- contributed to Search Engine People, Not Your Average Jo, among others.
- supported community at Quora, Clarity, Google Search Console Help,
- worked at Critical Mass, McCann Canada, Miro, and others.
- spoke at digital marketing conferences,
- instructed sessions at schools like Mount Royal University, Higher School of Economics, Jelly Academy.
Connect with me on LinkedIn. In 2023 I started writing at Search Friendly. Read my articles below. Subscribe to my newsletter.
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#14 Choose between an SEO coach, mentor and consultant
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I want to help you distinguish between SEO coach, SEO mentor and SEO consultant. I thought that these were used interchangeably until I started looking into it in more detail. In this post I will show you the difference an offer advice on how to approach choosing an SEO professional to help you rank your…
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#13 Building local citations
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In this guide, you will gain a deeper understanding of local citations, including what they are and why they are crucial for your business. Additionally, I will provide you with various options for building and managing your local citations. If you prefer to take a hands-on approach, I will also walk you through the process…
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#12 Domain forwarding
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This quick video guide will help you set up domain forwarding in GoDaddy. You bought a domain name, but you don’t yet have a website. No problem. You can start using your domain name already and send your customers to an existing web profile like Facebook page. This is called domain forwarding. Let me show…
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#11 Marketing funnel
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A marketing funnel is not the same as a customer journey and it deserves its own article. Please note: This is an introductory article, I will go into using marketing funnels in search engine marketing in future articles. In general, marketing funnels focus on the stages leading to a sale, while the customer journey covers…
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#10 Website hosting
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Website hosting, along with domain name, is one of the first things you need setup to improve you search engine visibility. In this article you will learn what website hosting is, why it’s important, options you have and considerations to keep in mind when choosing a web hosting company. Definition Your website consists of assets:…
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#9 Domain name
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Getting a domain name for your website is the first step to building your website and ultimately attracting customers from search engines. Let’s first define a domain name. Definition A domain name is an easy-to-remember address for your business’s home online. Let’s say my business address is 1234 Chamberlain Street NW, Calgary, AB T3B 0H1…