Stop Being Invisible on Google. Start Attracting Customers.

I offer clear, practical SEO courses and coaching designed for DIYers who need guidance, helping you attract more customers through search engines.

Alex Zagoumenov, Instructor, Portrait

Loved by individuals

5-star customers reviews

Trusted by companies

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Articles

Read SEO guides and concept posts about search engine optimization.

Courses

Explore self-paced and cohort-based SEO course options (free and paid) to fit your learning style.

Coaching

Experience practical SEO learning focusing on your specific business case.

Reviews

It was a pleasure to work with Alex because of his experience and customer-friendly approach. Alex educated our team, showed helpful tools and resources, and determined the most valuable things to focus on. We doubled our search traffic in half a year.

Andrey Khusid

Founder & CEO, Miro

Alex makes the world of SEO easy to understand, helps clients identify and pinpoint where you want to compete for best results then ties it all together in a nice, neat package. He takes the time to get to know your business and gives great, prompt, personalized service. A nice guy to boot, if you want to rank better with Google, look no further.

Jo Williams

President, Not Your Average Jo

Featured articles

Mastering the Search-Driven Customer Journey: An SEO Guide for Marketers

Stop guessing how SEO fits the customer journey! This guide is for digital marketers in search-heavy industries (like B2B, Local, E-comm) who need to connect the dots. Learn exactly how search shapes buyer behavior at every stage and get actionable tips, keyword insights, plus AI prompts you can use today to turn searchers into customers.

How to Build Marketing Personas for SEO to Gain Search Traffic?

Move beyond basic avatars. Create SEO personas that reveal how your ideal customers really use search engines. Understand their keywords, intent, and pain points to craft laser-focused content strategy that boosts rankings and conversions. Get the step-by-step process, packed with actionable insights for marketers.

Free Local SEO Course for Beginners

Local SEO for beginners course thumbnail

This FREE 6-video novice-friendly course is designed for local business owners and managers. The course instructor, Alex Zagoumenov, takes students through steps to increase local business visibility in search engines, shares practical insights and tools to succeed in local SEO.

6 video lessons // No registration // Level: Beginner 

Book a meeting

Schedule a free 30-minute discovery session. We’ll discuss your SEO challenges and see if we’re a good fit to help you reach your goals.