Articles

Learn search engine marketing by reading guides and thought provoking articles.

#13 Building local citations

In this guide, you will gain a deeper understanding of local citations, including what they are and why they are crucial for your business. Additionally, I...

#12 Domain forwarding

This quick video guide will help you set up domain forwarding in GoDaddy. You bought a domain name, but you don't yet have a website. No problem. You can...

#11 Marketing funnel

A marketing funnel is not the same as a customer journey and it deserves its own article. Please note: This is an introductory article, I will go into using...

#10 Website hosting

Website hosting, along with domain name, is one of the first things you need setup to improve you search engine visibility. In this article you will learn...

#9 Domain name

Getting a domain name for your website is the first step to building your website and ultimately attracting customers from search engines. Let's first define...

#6 Customer journey

If you want to drive customers from search engines, you must understand what your customers are going through, their customer journey. Note that this article...

#5 Marketing personas

Many business owners start their search engine marketing journey on the wrong foot. Starting with the right fundamentals ensures a faster journey to results -...

#4 Starting SEO

As a business owner you want to ensure search visibility and long term traffic you don't have to pay for each time someone clicks on your listing. Search...

#3 Starting local SEO

Do you own a local business and want to get more customers from Google? If so, this article will help you understand your first steps to start attracting...

#2 Starting paid search

Paid search is one of the search engine marketing opportunity areas. Search advertising programs like Google Ads will help you get in front of your target...