Articles

Discover options to learn SEO: from university programs to free courses. Includes costs, personal suitability considerations and examples.

Learn about the different types of SEO professionals. Choose the ones that work for your business. This article includes costs and a step-by-step process of finding the right SEO professional for your case.

Want higher local rankings? More customers finding YOUR business? Local citations can deliver. This guide gives you the step-by-step playbook (including how to track your work) to build powerful citations yourself. Plus, I’ll break down if hiring a citation building service makes sense for you.

Stop guessing how SEO fits the customer journey! This guide is for digital marketers in search-heavy industries (like B2B, Local, E-comm) who need to connect the dots. Learn exactly how search shapes buyer behavior at every stage and get actionable tips, keyword insights, plus AI prompts you can use today to turn searchers into customers.

Move beyond basic avatars. Create SEO personas that reveal how your ideal customers really use search engines. Understand their keywords, intent, and pain points to craft laser-focused content strategy that boosts rankings and conversions. Get the step-by-step process, packed with actionable insights for marketers.

Learn about search engine optimization, its ongoing evolution and value for digital marketers. Check the process and get tips on keyword research and SEO strategy.

Learn all you need to know about Local SEO. Watch short videos. Get stats and visuals. Get the roadmap to improve your local search visibility.

Begin your paid search journey. Learn how Google Ads work. Get best practices on conducting keyword research, setting up campaigns, ad groups and ads.

Learn about search engine marketing. Its place in digital marketing mix. Its key components and why digital marketers shouldn’t ignore integrated search engine marketing campaigns.