Articles

Discover options to learn SEO: from university programs to free courses. Includes costs, personal suitability considerations and examples.

Learn the difference between SEO coach, mentor and consultant. Find what works for your business. This article includes costs and a step-by-step process of finding the right SEO professional for your case.

Discover how local citations can boost your rankings and attract more customers to your business. Learn how to build citations yourself with a step-by-step guide and template. Find out if hiring a service is the right option for you.

Learn to direct your domain name to your Facebook page. In this quick video I show you how to forward your domain to your Facebook page in GoDaddy.

Learn about what marketing funnel is and how it benefits digital marketers. Get an outline of key funnel stages and what digital channels works best at each one. Includes real-world marketing funnel examples and free templates.

Learn what website hosting is, why it’s important, options you have when choosing a web hosting company.

Understand domain names as it relates to SEO. Learn how to buy, where to buy and what to keep in mind to maximize search visibility.

Find your options after Google turned off its GBP websites functionality. Check options and key SEO considerations.

Understand why social profiles don’t replace websites. Learn why websites vs. social profiles is not the right way to look at it.

Learn what customer journey is and why digital marketers should use customer journey mapping to communicate better and increase search visibility.