About Search Friendly
Search Friendly Inc. is a search engine marketing education and consulting firm in Cochrane, AB, Canada.
Search Friendly (aka search engine friendly) is the SEO industry jargon, an adjective meaning a website, web profile or content piece is easy for search engines to understand and rank.
Our goal is to help you make your website, web properties and content search friendly. We educate through writing articles, creating videos and building courses to help you rank.
The company is led by Alex Zagoumenov, a digital marketer with over 20 years of experience of practicing and teaching SEO, Google Ads and Local SEO.
Milestones
Since 2002, Alex has built and optimized websites for higher rankings in Google, Bing, and Yandex. He graduated with a marketing degree from the University of Lethbridge in 2008. Alex has worked at major digital marketing agencies and for awesome companies. He managed a Google Ads Partner Agency.
Here are the milestones that defined him as an SEO professional and edicator.
Alex started at Critical Mass in 2006 as a media coordinator intern. Although he had built and optimized websites before (likely a reason I got in), CM introduced him to the big and bold world of digital marketing.
Working on account like Mercedes-Benz, Rolex and Visit Las Vegas, Alex learned the details of email marketing, display advertising and competitive reporting. Thanks to his CM mentors and the team, he was recognized as an MVP and was offered a full-time media coordinator position with the company in 2007.
Alex met the team at then RealtimeBoard in 2013 to do a Technical SEO audit and present his findings to the team. Over the years, the team grew and the company rebranded into Miro, Alex’s role grew in scope covering both SEO and paid search.
In 2018 RealtimeBoard rebranded into Miro. It was quite an amazing undertaking, which, thanks to the team, the company accomplished well. Alex’s goal was to prepare and execute on the SEO migration of multiple brand properties.
McCann Worldgroup is an advertising agency that is consistently ranking top 3 in Canada (McCann Canada) and taking awards with it’s agency partners around the world.
While at McCann Canada Alex was part of teams working on clients like Bayer Crop Science Canada, Climate FieldView, Nespresso and others. His responsibility included website audits, on-page optimization and content research.
Since 2010 Alex has worked with smaller businesses and brands on projects spanning from website design and development, SEO, Google Ads, Paid Social, email marketing, content development, CRM integration and more.
Working with over 150 clients he learned the value of great customer service, internal processes and more. Of course, the biggest lesson is that working with client requires a whole lot of client education. And this is what he enjoys above all.
Current projects
Alex is currently working with great companies, including Simply Elegant, Jelly Academy, Not Your Average Jo, Hip Image, Humanis Advisory, Office2Day, Vertical Access and Vogue Rentals.
When he is not optimizing content or coaching search engine marketing, he teaches his kids alpine skiing and playing the guitar.
Reviews
Over the last 20 years, Alex had the privilege of assisting over 150 clients in increasing their search traffic from Google, Bing and Yandex. Some of the results and testimonials are available here and some are on Google, Clarity and LinkedIn profiles.
Certifications
Top industry organizations (HubSpot, SEMrush, Google, Hootsuite) certified Alex to manage clients’ marketing campaigns. Find his certifications on LinkedIn.
Book a call
Want to discuss how I can help in your specific case? Schedule a free 30-minute discovery session.