About Search Friendly
Search Friendly Inc. is an SEO training, coaching and consulting firm in Cochrane, AB, Canada.
Our goal is to help you make your website, web properties, and content search-friendly. We educate customers through group training, on-demand courses and 1:1 SEO coaching. Our customers include local business owners and managers, digital marketing managers at large companies, digital marketing agency owners, and freelancers.
The company is led by Alex Zagoumenov, a digital marketer with over 20 years of experience practicing and teaching SEO, Google Ads and Local SEO.
Connect with Search Friendly
Why the name?
Search Friendly (aka search engine friendly) is the SEO industry jargon, an adjective meaning a website, web profile or content piece is easy for search engines to understand and rank.
In addition, customers call Alex an approachable and friendly SEO professional who always tries to understand the client’s business and goals, clearly explains things, and handles websites carefully.
Milestones
Since 2002, Alex has built and optimized websites for higher rankings in Google, Bing, and Yandex. He graduated with a marketing degree from the University of Lethbridge in 2008. Alex has worked at major digital marketing agencies and for awesome companies. He managed a Google Ads Partner Agency.
Here are the milestones that defined him as an SEO professional and educator.
Alex started at Critical Mass in 2006 as a media coordinator intern. Although he had built and optimized websites before (likely a reason I got in), CM introduced him to the big and bold world of digital marketing.
Working on account like Mercedes-Benz, Rolex and Visit Las Vegas, Alex learned the details of email marketing, display advertising and competitive reporting. Thanks to his CM mentors and the team, he was recognized as an MVP and was offered a full-time media coordinator position with the company in 2007.
Alex met the team at then RealtimeBoard in 2013 to do a Technical SEO audit and present his findings to the team. Over the years, the team grew and the company rebranded into Miro, Alex’s role grew in scope covering both SEO and paid search.
In 2018 RealtimeBoard rebranded into Miro. It was quite an amazing undertaking, which, thanks to the team, the company accomplished well. Alex’s goal was to prepare and execute on the SEO migration of multiple brand properties.
McCann Worldgroup is an advertising agency that is consistently ranking top 3 in Canada (McCann Canada) and taking awards with it’s agency partners around the world.
While at McCann Canada Alex was part of teams working on clients like Bayer Crop Science Canada, Climate FieldView, Nespresso and others. His responsibility included website audits, on-page optimization and content research.
Since 2010 Alex has worked with smaller businesses and brands on projects spanning from website design and development, SEO, Google Ads, Paid Social, email marketing, content development, CRM integration and more.
Working with over 150 clients he learned the value of great customer service, internal processes and more. Of course, the biggest lesson is that working with client requires a whole lot of client education. And this is what he enjoys above all.
Current projects
Alex is currently teaching courses and coaching through Search Friendly and Jelly Academy and providing digital marketing and SEO services to Simply Elegant, Not Your Average Jo, Hip Image, and Office2Day.
When he is not optimizing user journeys through search or coaching SEO, he teaches his kids alpine skiing and playing the guitar.
Reviews
Over the last 20 years, Alex had the privilege of assisting over 150 clients in increasing their search traffic from Google, Bing and Yandex. View results and testimonials on our website, on Google, Clarity and LinkedIn profiles.
Certifications
Top industry organizations (HubSpot, SEMrush, Google, Hootsuite) certified Alex to manage clients’ marketing campaigns. Find his certifications on LinkedIn.
Frequently Asked Questions
How long has your company been in business?
Search Friendly Inc. was incorporated in Alberta in March 2022. Prior to the incorporation, Alex worked as a sole proprietor with clients around the world since January 2010. Alex was employed by digital marketing agencies in Canada from September 2006 to December 2009.
Do you have any certifications or qualifications?
Yes, Alex Zagoumenov has a Bachelor’s Degree in Business Administration (concentration in Marketing) from the University of Lethbridge (2008) and is certified by top industry organizations such as HubSpot, SEMrush, Google, and Hootsuite to manage digital marketing campaigns on behalf of his clients.
Can you provide examples of successful projects you've worked on?
Alex Zagoumenov has extensive experience executing on SEO strategies for small and large websites. He started his digital marketing career at Critical Mass working with customers like Mercedes-Benz USA, Rolex and Visit Las Vegas. Alex contracted as an SEO and SEM manager with SaaS B2B clients like Miro. Learn more on LinkedIn.
How do you ensure the long-term sustainability of your SEO strategies?
We build SEO strategies based on your customers, not search engine ranking factors. Over the years, we have observed that creating an audience-first SEO strategy is a safe and more forward-looking approach to search engine visibility.
What is your typical process for working with new clients?
All our projects (one-time or ongoing) start with a complimentary discovery session. Book your 30-minute session. It helps us identify a fit and ways we can help our clients grow through search engines. If there’s a fit, we follow up with client onboarding and collect all the requirements to start the work (preparing training or launching SEO coaching).
How often will we communicate and what channels will we use?
Depending on your needs and location, we offer remote calls using Google Meet (or other video conferencing tools) or personal meetings within the Calgary Metropolitan Area. The frequency depends on your needs. For example, we usually run 1-hour SEO coaching calls once per week.
Will I have direct access to the SEO expert working on my project?
Yes, you will communicate directly with Alex Zagoumenov, be it SEO coaching, consulting or project implementation. Even if other team members are involved, you will still communicate directly with Alex.
Who do I contact if I have questions?
You can always contact Alex Zagoumenov by email or phone number.
Book a call
Want to discuss how I can help in your specific case? Schedule a free 30-minute discovery session.