Google Business Profile Listing Audit Tool
Get a free report on the completeness of your Google Business Profile via email instantly.
About this tool
This audit tool makes automated checks on 8 key elements of your profile. Your report will also include recommendations for manual checks (11). In total, you will get recommendations on 19 elements of your Google Business Profile.
This tool, developed by Alex Zagoumenov, a local SEO practitioner and educator, to help you improve your Google Business Profiles.
Why it matters
Google Business Profile (GBP) is a must-have if you want your business to show in Google Maps and Google local results.
GBP is one of the pillars of Local SEO success, and it builds the foundation. Without a complete and strong GBP, the rest of your efforts will be less powerful.
How it works
Find Your Business
Enter your business name and location in the form, click Find my Business.
Request the report
Share your name and email address to deliver the report to. Check your email.
Review the report
Review the report findings. Conduct manual checks following best practices from the report.
Update your GBP
Update your Google Business Profile following the recommendations from the report.
Frequenty Asked Questions
What does the audit cover?
The audit covers 19 key elements of your Google Business Profile. Some elements are “pulled” automatically (8). Others (11 more) that we don’t have access to via API have straightforward suggestions on how to check and what constitutes a strong element.
Why should I trust this report?
This report is based on insights from Local SEO industry leaders such as Whiteparks, Sterling Sky and BrightLocal. I also included my 20+ years of experience in digital marketing and SEO to make the report comprehensive and easy to understand.
Is this tool really free?
Yes, you do not have to pay to use this tool. If you feel grateful, you can use the “buy me a coffee” button at the end of the report. It will help me support the maintenance and future development of this audit tool.
Is my data safe?
Yes, your data is as safe as it can be. I collect your email for each audit request, but you can unsubscribe by clicking a link at the bottom of the report. I do not sell or share your email address with anyone.
What should I do after getting my report?
The report will outline the key factors that affect the relevance and prominence of your Google Business Profile. Review the report, manually check your GBP and update you GBP, where needed.
I can't find my business, what should I do?
This tool is configured to check both Storefront and Service Area Business (SAB) profile types. Developing the tool I tested various profiles types and locations. If your business is not found, it’s likely that the profile is not public (needs to be verified) or your business name or location is misspelled (please check and try again). If you still have issues, please send me a note to alex@searchfriendly.ca.