SEO coaching that works for you

SEO Coaching

Get a clear picture of how to improve your website and make it highly visible in search engines.

Highly practical // via Google Meet // All levels

Alex Zagoumenov, Instructor, Portrait

Coach: Alex Zagoumenov
15+ years of SEO expertise. Alex demystifies SEO techniques in an approachable and friendly manner. Learn more.

I’ve had a fantastic experience with Alex at Search Friendly. Our SEO coaching sessions were well-structured and incredibly helpful. We dove deep into real-world SEO challenges, which has significantly improved my understanding of the technical aspects of SEO.

Olga Baibarodskikh

Growth Marketing | Mentor | Reforge Alumni | Collaboration Enthusiast

Alex is an outstanding SEO coach, and I highly recommend him! Working with him has been an incredible experience. Alex tailored each session to my specific questions and goals, ensuring I always felt supported and heard.

Emily White

Digital Marketing Analyst, BrightPath Kids

I just wanted to thank you so much for your time yesterday. Light bulbs really went off for me and I feel like I have a much better understanding of what’s happening specifically with my client but with her particular SEO overall. Examples are the best!

Amandalee (Hatt) Sparks

Mindset & Marketing Coach, Spark the Joy

What to expect

Each of the four weekly sessions is 1 hour long. Each of my SEO coaching clients is unique and will have unique paths, but here’s a typical first month.

Week 1: SEO Strategy

Audit of the current results and goals. We will talk about your audience and their journey. We lay the foundation for the next steps you will take. 

Week 2: Technical SEO

We will discuss what prevents your pages from ranking. We will look at low-hanging fruit technical SEO issues that we can fix quickly.

Week 3: Content

We will discuss what existing content we can improve on your website and what new content should be created. We will look at strong content in your niche.

Week 4: Links

We will review your current backlinks and take a look at your competitor link profile. We will discuss the foundation and plan for improving your links.

SEO expertise match

These are sample topics for different types of business I’ve been coaching on.

  • Google Business Profile (setup, optimization, maintenance, recovery, transfers, mergers)
  • Google Reviews (asking for, monitoring, responding to positive and negative, etc.)
  • Business citations (what it is and how it helps, auditing, updating, building, etc.)
  • Local content development
  • Local link building to increase brand awareness and improve rankings
  • Local SEO software tools to manage process
  • On-page optimization to maximize local rankings
  • WordPress SEO (fundamentals and SEO plugin configuration like RankMath SEO, Yoast SEO and All-in-one SEO)
  • Technical audit and setup recommendations
  • Content strategy review and recommendations
  • Content optimization
  • Customer journey development
  • Content team process
  • Competitive research
  • SEO strategy
  • WordPress SEO (fundamentals and SEO plugin configuration like RankMath SEO, Yoast SEO and All-in-one SEO)
  • Product page content review and recommendations
  • Category page content review and recommendations
  • Technical setup audit
  • Content strategy review
  • Content optimization
  • Ranking in Google Shopping results
  • Competitive research
  • Keyword research
  • WordPress SEO (fundamentals,
  • WooCommerce configuration for SEO, 
  • SEO plugin configuration like RankMath SEO, Yoast SEO and All-in-one SEO)
  • Technical website audit
  • Content strategy review
  • Content optimization
  • Competitive research
  • Keyword research
  • CMS-specific SEO configuration (WordPress, Squarespace, WIX, etc.) 

Cost & value

What it costs: $500/month for four weekly 1-hour sessions

How it helps you: Get a professional with 20+ years of experience to review your specific case and provide actionable recommendations. Get visual demo on how to implement.

What I will do: Understand and research your specific case. Provide you with actionable insights specific to your business. Explain in an easy-to-understand way. Show you how I would do it using screen sharing.

Next steps: Schedule a free 30-minute discovery session.

Testimonials

Here are a few SEO coaching client testimonials detailing my approach and results in their own words.

It was a pleasure to work with Alex because of his experience and customer-friendly approach. Alex educated our team, showed helpful tools and resources, and figured out the most valuable things to focus on. We’ve doubled our search traffic in half a year.

Andrey Khusid

Founder & CEO, Miro

Alex is a super professional. I got a very helpful consultation. If you are looking for a person who can help you grow your business he is the right person. Highly recommended!

Lana Graph

Photographer, Lana Graph

Alexander is very knowledgeable and helpful! He’s been great at explaining how SEO works and what strategies would work best for my business.

Julia Eskin

Wedding Photographer, Julia Eskin Photography

Helpful call with Alex about SEO — covered technical, content positioning, promotion etc. — both large and small scope. Thanks!

Michael Alexis

Alex makes the world of SEO easy to understand, helps clients identify and pinpoint where you want to compete for best results then ties it all together in a nice, neat package. He takes the time to get to know your business and gives great, prompt, personalized service. A nice guy to boot, if you want to rank better with Google, look no further.

Jo Williams

President, Not Your Average Jo

Alex provided me with honest and straightforward advice. If you are looking for an SEO professional who is technically knowledgeable, has excellent customer service skills and great digital marketing savviness, then contact Alex.

Calin Daniel

CEO, Inbound Interactive

Alex is very knowledgeable at SEO. He is very good at explaining difficult things in an easy to understand way.

Alex Gorelik

Land Surveyor, Gravity Surveys

Alex was able to clearly explain the importance of branded vs non-branded searches, how to properly position keywords within my marketing campaigns, like blog and social media posts. I learned a great deal about optimizing my website, that brings actual value to my audience.

Timur Mutyshev

UX Designer, Timson Design

I can say Alex is unique within the SEO industry. He is extremely knowledgeable about SEO techniques and concepts but is able to make the concepts digestible and easy to understand regardless of your experience level.

Miroslav Reljic

Speaker, Coach, Author, Reljic Coached

Very helpful insights from the call. Alex’s inputs were spot-on, and are going to be of immense help.

Debajyoti Sharma

Alex Zagoumenov, Lead instructor at Search Friendly, portrait

About your coach

Alex Zagoumenov

20+ years in digital marketing, 15+ years of SEO expertise

Alex demystifies SEO techniques in an approachable and friendly manner.

Worked at and consulted digital agencies like McCann Canada, Critical Mass, Apis Design, Scout Communications and companies like Miro.

Alex is a digital marketing Swiss army knife with a passion for SEO. Since 2003, working on both the agency and client side, he has helped over 100 clients drive the right people from search engines to websites. Alex has instructed at universities in Europe and North America, ran master classes, coached teams at startups, and mentored entrepreneurs.

Clients and students alike appreciate his honest and straightforward approach, technical knowledge, and customized approach to every customer and class.

Frequently asked questions

How do I know if SEO coaching is right for me?

Read the article about the difference between SEO coaching, consulting and mentoring. Schedule a free 30-minute discovery call.

What makes you a qualified SEO coach?

I’ve been a digital marketer for over 20 years and practicing SEO for over 15 years helping local, national and global brands get search traffic. I’ve taught at universities and online schools for over 10 years. Over the years I’ve coached over 100 clients in different niches to drive more traffic from search engines. Learn more about my SEO journey.

How long does each coaching session take?

Each coaching session is 1 hour long. It’s usually enough to cover key things and is not so long for my clients to feel overwhelmed.

Do I need to pre-pay for the coaching sessions?

Yes, you will need to prepay for the month’s worth of coaching (four weekly sessions).

Is there a multi-month commitment?

No, I’m not locking you into a multi-month contract, although I’ve seen the biggest results from multi-month engagements with clients.

Can I book regular weekly sessions at once?

I prefer that you book the entire month in advance. This way, both of us have the meetings in the calendar for the entire month. Once you pre-pay for the month, I will provide you with a link to the booking calendar.

Do I get a video recording of our sessions?

Yes, every session is recorded. It takes about an hour for the recording to be processed. You will them be able to access the video and transcrips of our call via a meeting link in your Calendar.

Do I need to have additional tools and subscriptions?

No, you do not need to buy additional tools or subscriptions to benefit from our coaching. I will use paid tools and provide the necessary exports in spreadsheet format as part of our coaching.