Cohort-based course
Mastering SEO Services
Learn to provide effective SEO services, spend less time auditing, researching and preparing reports. Build trust with clients and drive SEO results.
Course overview
Learn to make your SEO services more efficient, from finding clients to working on projects and reporting. Discover what works in SEO today and how to use AI and top free and paid industry tools to streamline your current SEO processes.
This course is based on practical, step-by-step instructions that you can apply to your business immediately. By the end of it, you will have implemented several new process upgrades to offer better SEO services to your current and new customers.
Who is this course for
Small agency owners
This course is for you if you run a small digital marketing agency and are planning to or already offering SEO as one of your services.
Freelancers
If you are an independent freelancer (web developer, UX practitioner, social media marketer, etc.) already offering or planning to offer SEO services.
Time commitment
You should expect to spend 24 hours over four weeks. 12 hours on formal sessions (learning and office hours) and 12 hours on post-class resource review. This will amount to about 6 hours weekly commitment.
Class schedule
Monday
MST: 10:00 to 11:00 AM
In other time zones:
PST: 9:00 to 10:00 AM
EST: 1:00 to 2:00 PM
CST: 11:00 AM – 12:00 PM
NST: 12:30 to 1:30 PM
NT: 1:00 to 2:00 PM
Thursday
MST: 10:00 to 11:00 AM
In other time zones:
PST: 9:00 to 10:00 AM
EST: 1:00 to 2:00 PM
CST: 11:00 AM – 12:00 PM
NST: 12:30 to 1:30 PM
NT: 1:00 to 2:00 PM
Friday (Workshop)
MST: 10:00 to 11:00 AM
In other time zones:
PST: 9:00 to 10:00 AM
EST: 1:00 to 2:00 PM
CST: 11:00 AM – 12:00 PM
NST: 12:30 to 1:30 PM
NT: 1:00 to 2:00 PM
What you will get out of this course
How to conduct simple SERP audits
Use free tools to audit your client’s niche before you quote.
How search engines work
Learn the fundamentals of how Google and other search engines process your pages and what’s important today.
How to conduct a technical SEO audit
Learn what tools to use, what to prioritize and things to ignore.
How to do keyword research
Learn to identify the right keywords to target for your optimization efforts.
How to optimize your existing content and avoid over-optimization
Use on-page optimization to maximize your content’s visibility for users and search engines while protecting your site from over-optimization issues.
How to build backlinks for your customers
Learn to analyze your client’s competitors, brainstorm link-building opportunities, and build an in-house process of outsourcing.
Which SEO metrics to track
Understand what metrics to track to stay efficient in managing multiple SEO clients.
How to stay sane with SEO reporting
Learn the customer-focused SEO report structure. Get the template and learn how to adjust for your specific client type.
Get your specific SEO questions answered
Learn from both your instructor and your peers. Get answers that are specific to your business and clients.
Learn the toolbox and key resources
The web is full of SEO content, but it’s hard to know which one to trust. This course provides a list of proven topic-specific tools and resources.
This course includes
Interactive live sessions
Private community of peers
Video recordings
In-depth lessons
Direct access to instructor
Templates & examples
Ready-to-run processes
Personalized feedback
Resource library
Course syllabus
Over four weeks you will learn (theory and practice) the following eight must-know SEO concepts. We will discuss these concepts from the standpoint of you being the agency owner or freelancer.
1. How search engines work
You will learn how search engines discover, index, and rank pages, SERP anatomy, AI Overviews, and SGE, as well as how to future proof your rankings.
2. Technical SEO
You will learn how to run a technical SEO audit, which tools to use, and what to pay attention to and ignore. We will discuss various tools both free and paid.
3. Keyword research / how people search
You will learn what relevance means, how to conduct topic research, starting with the audience and its journey to getting the keywords into buckets for content creation.
4. On-page SEO
You will learn content optimization and key page elements to optimize and avoid over-optimization. We will also discuss how SEO and UX work together to match user intent.
5. Off-page SEO
You will learn about backlinks, what to avoid in link building and how to approach getting backlinks for your clients’ websites.
6. Measuring SEO
You will learn about tracking SEO performance. What to track and what’s a waste of time. How to track your SEO results to maximize your client’s performance and your agency efficiency.
7. SEO reporting
You will learn what to report and what to omit from your client-facing reports, as well as different report types for various clients. You will also get a report template.
8. Finding clients
You will learn how to find your niche, conduct pre-pitch SERP audits, create proposals, and onboard clients. You will get access to resources and templates.
Office hours
At the end of each week we will meet for 1 hour to discuss your questions and audit your websites. There are four office hours sessions planned in this course.
What people are saying
It was a pleasure to work with Alex because of his experience and customer-friendly approach. Alex educated our team, showed helpful tools and resources, and determined the most valuable things to focus on. We doubled our search traffic in half a year.
Alex provides SEO and Google Ads instruction and coaching to our students at Jelly Academy. Alex always brings a dedicated, thoughtful and value-driven approach to his lessons. Our students always have great things to say after completing a class with Alex. He puts the students first and wants to make sure they walk away with tangible knowledge and skills. Highly recommend Alex for SEO and Google Ads related services!
Alex makes the world of SEO easy to understand, helps clients identify and pinpoint where you want to compete for best results then ties it all together in a nice, neat package. He takes the time to get to know your business and gives great, prompt, personalized service. A nice guy to boot, if you want to rank better with Google, look no further.
Alex completely understands that for all the noise around analytics and meta-data and keywords and Google Ads etc., the bottom line is revenue generated for my business.
Meet your instructor
Alex Zagoumenov
20+ years in digital marketing, 15+ years of SEO expertise, ex-Miro SEO, Coach & Consultant
Worked at and consulted digital agencies like McCann Canada, Critical Mass, Apis Design, and Scout Communications and companies like Miro.
Alex is a digital marketing Swiss army knife with a passion for SEO. Since 2003, working on both the agency and client side, he has helped over 100 clients drive the right people from search engines to websites. Alex has instructed at universities in Europe and North America, ran master classes, coached teams at startups, and mentored entrepreneurs. Clients and students alike appreciate his honest and straightforward approach, technical knowledge, and customized approach to every customer and class.
Frequently asked questions
Do I get a recording of lessons if I can’t make the lesson?
Yes, each session will be recorded for you to watch if you missed it. It’s also helpful to review the videos if you have questions.
Are there course prerequisites?
Current digital marketing freelancing practice or running a small digital marketing agency. This course is geared towards an intermediate-level student.
What’s the expected time commitment?
You are expected to commit 3 hours weekly to online sessions and 1-2 hours weekly to assignments. In total 4-5 hours per week. Beyond that, you can spend additional time implementing things you’ve learned in this course.
Sign up today
Fill out a quick form to join the waitlist for this course.