Category: Guides

Why should you trust me on SEO and digital marketing?

I’ve built and optimized clients’ websites since 2002 and written about it since 2011. Over the years I…

Connect with me on LinkedIn. In 2023 I started writing at Search Friendly. Read my articles below. Subscribe to my newsletter.

  • #8 Google turns off GBP websites

    #8 Google turns off GBP websites

    by

    // Updated:

    Google just announced that websites built within Google Business Profiles (GBP) or GBP websites will be redirected to your GBP listing page. The creation of websites with Google Business Profile is no longer supported. Existing websites made with Google Business Profiles will be turned off in March 2024. When your customers click your website, they…

  • #7 Websites and social profiles

    #7 Websites and social profiles

    by

    // Updated:

    Attracting customers from search engines requires a web property that Google can rank. That property can be a website, social profile or directory listing. But how do you prioritize the setup of those properties to get customers from search engines faster? In this article I’m going to answer just that and provide you with a…

  • #6 Customer journey

    #6 Customer journey

    by

    // Updated:

    If you want to drive customers from search engines, you must understand what your customers are going through, their customer journey. Note that this article is the concept introduction. I’m going to dive deeper into using customer journeys in search engine marketing in future articles. Subscribe to get notified. Before going further, make sure you…

  • #5 Marketing personas

    #5 Marketing personas

    by

    // Updated:

    Many business owners start their search engine marketing journey on the wrong foot. Starting with the right fundamentals ensures a faster journey to results – getting your target customer from search engines. Today, I’d like to talk about marketing personas or buyer personas. I believe it’s fundamental to any marketing campaign. Over the years marketing/buyer…

  • #4 Starting SEO

    #4 Starting SEO

    by

    // Updated:

    As a business owner you want to ensure search visibility and long term traffic you don’t have to pay for each time someone clicks on your listing. Search Engine Optimization (SEO, aka organic search) is a strategic tool to do just that. Organic search is the third major opportunity area in SERPs. Read my earlier…

  • #3 Starting local SEO

    #3 Starting local SEO

    by

    // Updated:

    Do you own a local business and want to get more customers from Google? If so, this article will help you understand your first steps to start attracting customers that are searching for local businesses like yours. Today, you will learn what local search is, what affects local rankings and what you, as a business…