Understand marketing personas and their value for digital marketers. Learn to create a search marketing persona and use it for content planning.
Alex Zagoumenov
My name is Alex Zagoumenov and I’m a digital marketer passionate about search engine marketing. Here’s why you should trust me on SEO and digital marketing.

Connect online
I’ve built and optimized clients’ websites since 2002 and written about it since 2011.
Over the years I…
- contributed to Search Engine People, Not Your Average Jo, among others.
- supported community at Quora, Clarity, Google Search Console Help,
- worked at Critical Mass, McCann Canada, Miro, and others.
- spoke at digital marketing conferences,
- instructed sessions at schools like Mount Royal University, Higher School of Economics, Jelly Academy.
Connect with me on LinkedIn. In 2023 I started writing at Search Friendly. Read my articles below.
Start SEO
Learn about search engine optimization, its ongoing evolution and value for digital marketers. Check the process and get tips on keyword research and SEO strategy.
Starting Local SEO
Learn all you need to know about Local SEO. Watch short videos. Get stats and visuals. Get the roadmap to improve your local search visibility.
Starting Paid Search
Begin your paid search journey. Learn how Google Ads work. Get best practices on conducting keyword research, setting up campaigns, ad groups and ads.
Starting Search Engine Marketing
Learn about search engine marketing. Its place in digital marketing mix. Its key components and why digital marketers shouldn’t ignore integrated search engine marketing campaigns.