Understand marketing personas and their value for digital marketers. Learn to create a search marketing persona and use it for content planning.
Articles
Learn search engine marketing by reading guides and thought provoking articles.
Start SEO
Learn about search engine optimization, its ongoing evolution and value for digital marketers. Check the process and get tips on keyword research and SEO strategy.
Starting Local SEO
Learn all you need to know about Local SEO. Watch short videos. Get stats and visuals. Get the roadmap to improve your local search visibility.
Starting Paid Search
Begin your paid search journey. Learn how Google Ads work. Get best practices on conducting keyword research, setting up campaigns, ad groups and ads.
Starting Search Engine Marketing
Learn about search engine marketing. Its place in digital marketing mix. Its key components and why digital marketers shouldn’t ignore integrated search engine marketing campaigns.

Local SEO for Beginners
Learn what it takes to rank your local business in search results. The free video course covers topics like Google Business Profile optimization, website localization, citations building, review management and local content creation.
Book a Meeting
Schedule a free 30-minute discovery session. We’ll talk about improving search visibility for you specific case.